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This week marks the beginning of a new commercial run for Trusted Choice®. This new ad will run on TNT, Fox News and the History Channel in March and on Fox News in April.
The ad will run on national TV over a six-week period and uses humor to take on direct insurance writers by highlighting the virtues of independent insurance agents. The ad makes the point that independent agents are in every neighborhood to answer consumers’ insurance questions and help them with their insurance needs.
The new ad is the standard TV length of 30 seconds, but there is a longer version that can be used on websites and in social media spaces. Initial consumer focus groups indicate positive feedback for the commercial.