Preparing Clients For a Firming Market


This month’s cover story (p. 33) addresses ways to prepare clients for a firming market in a tough economy. The article explores an unchartered territory for agents: a firming market with rising commercial property rates against the backdrop of a tough economy for many clients.

In addition, learn about fiduciary liability exposures that clients often overlook (p. 72), parallels of traditional marketing techniques and digital branding strategies (p. 24) and tips for agents with clients who want to insure homes owned by a limited liability company (p. 16).

The print edition of IA also features stories on ways agencies can embrace new technology and make other changes to best serve customers in five years (p. 36) and advice agents can offer clients who need to comply with new expense disclosure rules for 401(k)s (p. 40). Another story highlights how an agency principal operates a virtual company—from China (p. 44).

The March issue of IA magazine is now available. Look for it in the mail, or read the online version.