Project CAP Launches Digital Marketing Products for Agents


Self-directed, full-service insurance marketing programs are available.

Project CAP, an initiative to help independent insurance agents gain greater visibility with online consumers, recently launched its agent digital marketing product offerings. Now available exclusively to member agencies of the Big “I,” the products include: 

  • Self-directed insurance marketing programs offered in introductory (bronze), silver and gold levels; and
  • Full-service insurance marketing programs offered in platinum and diamond levels.

Each of the digital marketing offerings includes elements of education, tools, content and services. Some agencies are adding these products to their existing marketing mix on a do-it-yourself basis. Other independent agencies are choosing offerings that give them hands-on assistance from Project CAP.

Available products and prices are listed on the Project CAP website.

Project CAP products aim to help independent agencies and brokers build their online brands and visibility in order to attract and interact with today’s digital consumers. Project CAP programs are open to all member agencies of the Big “I,” regardless of the carriers they represent.

Agents and brokers who want to participate in the forthcoming consumer personal lines insurance website, which is scheduled to be offered later in 2012, must sign up with Project CAP. Participation in the consumer website is included in the cost of membership for Big “I” members.

For more information, visit Project CAP’s website or call 855-372-0070.


Big “I” President & CEO Talks on Project CAP
Click here to view a video message from Bob Rusbuldt explaining the digital marketing opportunity now available to Big “I” members an hear how the independent agency system is poised to reclaim market share through this initiative.