Project CAP Quick Start Program Ends Feb.17


Consumers are searching online for insurance solutions. They demand information quickly, but they also expect the quality service you have built your business providing. That’s where Project CAP comes in.

Created through an alliance of the IIABA and key insurance carriers, Trusted Choice®, and State Associations, Project CAP is a powerful industry initiative with the vision and resources to recapture and expand the independent agent’s share of the personal lines insurance market.

Project CAP aims to help you navigate the world of Internet marketing. If your agency website could use an update, Project CAP is for you. (Maybe you have yet to create a website!) If you don’t know the difference between a blog and a tweet, Project CAP is for you. If a phrase like ‘Search Engine Optimization’ makes your eyes glaze, Project CAP is for you.

Choose a Plan that’s Right for You - Special Quick Start Program is Available Until Feb 17.

With Project CAP, there are many options to choose from:

  • Free Bronze program offers a complete overview of online marketing with content and tools you can start using right away.
  • Silver and Gold packages build on the free resources with even more education for you and a content library for your customers, among other things.
  • Full-service Platinum and Diamond programs are with you every step of the digital way, from personal consultation and social media, to custom blogs and email marketing.
  • QuickStart packages will advance your online presence immediately and provide free prospects for a one-time fee. (Promotion ends February 17!)

An exciting new Trusted Choice® Mobile app customized for your agency can boost your credibility in this smartphone age. With it, consumers can dial or email you with one touch, create a home inventory, document an accident and more.

No matter which plan you choose, you’ll have access to the Consumer Portal where insurance consumers can:

  • Learn more about the insurance they’re shopping for
  • Get an auto insurance quote
  • Find an agent in their area (you pay a nominal fee for prospects)

It’s a new year and there’s a new way to find and serve customers. It’s called Project CAP.

The time is now to take action. Visit and get started today.