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We are living through a period where several major transitions are occurring simultaneously creating both opportunities and challenges for independent agencies.
Consumer expectations and communications preferences are changing, and hybrid digital/personal relationships are creating enhanced experiences for consumers.
Agencies have more choices regarding how they organize, the technologies they decide to utilize, and whether they outsource or not. The attributes of the agency managers of the future will have to evolve as well to succeed in this changed world.
Click here to continue reading this article by Jeff Yates, ACT Executive Director.