ACT Article: Expanding Your Agency Marketing Strategy Online


The November ACT article, Expanding Your Agency Marketing Strategy Online, authored by Matt Marko of Progressive Insurance, discusses three powerful online marketing strategies agencies can move to as a logical extension of the traditional marketing approaches they have used for years. These strategies are to use Local Search (to complement or replace Yellow Pages), Online Reviews (to expand word-of-mouth referrals), and Tile Ads (to supplement print ads).  This article complements well the article published earlier this month, Three Tools for Maximizing Your Agency's Facebook Reach, on tools available on Facebook to help agencies expand their audience and fan base.   A PDF version of this article can be found on ACT’s website (www.iiaba.net/act).