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Last week IIABA announced the launch of a new venture, the Consumer Agents Portal, LLC, or Project CAP. This independent company—conceived and created by Big I and other leaders in the industry—will offer consumers shopping online for insurance real-time rate comparisons from independent insurance companies…and leads for member independent brokers and agents!
According to Scott Deetz, CEO of CAP, “CAP is an industry initiative driven by the leadership vision of key insurance carriers, IIABA, along with Trusted Choice® and Big "I" State Associations. They all want to enable independent agencies, brokers and carriers around the country to unite with a common goal of expanding their market share in personal lines insurance.”
Project CAP is a critically important step for the future for independent agencies. Industry data shows three out of four consumers research insurance options online before purchasing insurance.
Starting in December of this year, Project CAP will rollout an industry services website to provide agencies with all of the digital marketing tools, training, systems, and services they need to build their brands and enhance their online presence. These tools include a free, basic website for all Trusted Choice agencies (with customization levels available for a fee).
The target date for the rollout of the Consumer Portal is 2nd Quarter 2012. The Portal will provide consumers the ability to evaluate dozens of insurance companies and insurance options, and deliver those consumers to independent brokers and agents to complete the sales process.
IBA West will be actively involved with Project CAP and its implementation and we will keep you posted on how this new venture can help your agency. Visit the Project CAP website for more information.