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Editor’s Note: This is the last of four articles on the Trusted Choice Brand and what it means to you.
Your 2012 IBA West membership will make you eligible, at no additional cost, to participate in Trusted Choice, a national consumer brand uniting more than 10,000 independent agencies and the insurance companies that support them. The consumer marketing brand was developed by the Big “I” to help you increase sales and expand market share.
What are the Advantages of Trusted Choice?
By using national advertising, public relations, and local agency marketing, you are communicating to consumers that Trusted Choice® is the smart way to buy insurance and financial services.
As a member of Trusted Choice®, you can use this new consumer-tested name, logo and tagline, as well as professionally produced advertising materials for television, radio, and newspapers. In addition, the Trusted Choice® Agency Locator sends qualified leads directly to your desktop.
How Does Trusted Choice Work?
Trusted Choice® is dramatically increasing consumer awareness of the benefits independent agents and brokers offer: choice, customization and advocacy—the very benefits our research has shown consumers want most.
Trusted Choice® is more than advertising. It is a brand shaped in response to consumer priorities, highlighting the strengths of independent agents and brokers. It is designed to grow as a result of the collective marketing efforts of each and every one of its members.
Existing Agency Brand.
Trusted Choice® is not designed to take the place of your own agency branding efforts or advertising but should work in conjunction with it. The Trusted Choice® logo is similar to a “seal of approval.” Flying the Trusted Choice® logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise.
What are the Benefits?
How Do I Get Started?
To take advantage of this new branding benefit, IBA West members must agree to the Trusted Choice licensing agreement and pledge of performance. The links below will guide you through the online registration process and you’ll be ready to “build your brand” through Trusted Choice.
In addition, mark your calendars: Wednesday, Oct. 13 at 10 a.m. PDT for a live webinar on how to integrate your agency brand within Trusted Choice. To register, click here.