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ACT Executive Director, Jeff Yates recommeded a recent article on the revolution being caused by cloud computing as highly informative and containing great food for thought for our industry. It appeared in the March 7, 2011 issue of Bloomberg Businessweek. One of the major issues we are confronting as an industry is how are we going to be able to move fast enough and be flexible enough to respond to the rapidly changing consumer expectations we face-- with consumers' desire to communicate and transact business with us in multiple ways, on multiple platforms of their choice. This was an overarching concern expressed during our Strategic Future Issues panel and break outs at our February ACT meeting.
"The article discusses how today's start ups are "taking our biggest problem and skipping it" (to use Daniel Burrus's terminology)," wrote Yates. "They are not trying to re-create vast, scalable technology platforms of their own. Instead, they are renting them from providers in the cloud. For example, I did not know that Netflix rents its online platform from Amazon. They did not try to re-create their own!"
"Let's say our biggest problem is updating all of our legacy systems to be able to respond to this new online, mobile world, wrote Yates. "What are the opportunities to leapfrog at least some of these problems by availing ourselves of the technologies available to us in the cloud by some of the providers who are noted for their ability to offer consumers multiple communications options and slick mobile functionality?"
To quote from Daniel Burrus's new book Flash Foresight:
"The key to unraveling our most intractable problems often lies in recognizing that the problem confronting us is not our real problem; the real problem lies hidden behind the distraction of what we think our problem is. Skipping your biggest problem means stepping outside the flat plane of the existing situation and gaining a clearer perspective, and this often triggers flash foresights that lead to new opportunities far bigger and more productive than you could have imagined based on the original (incorrect) problem you were trying to solve." (P. 112)
Click here to download the article.