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IBA West this week introduced a new Internet information center that provides member brokers and agents access to association benefits and information quicker and easier.
When debuted almost 15 years ago, IBA West was groundbreaking and one of the first producer organizations to offer member benefits and information online through www.IBAWest.com. This week, IBA West went live with the latest and most dramatic change in the way it provides online member services.
wwww.IBAWest.com now features a robust search engine that allows members to search for information that can help them daily in their agency operations.Members will have easier access to a vast archive of insurance information housed online by IBA West. In addition, member user names and passwords can be stored in the browser one-time for easy return to member secured areas.
“Over the past year, we have conducted member focus groups and have been observing how members use IBA West online resources,” said David Benesh, IBA West marketing vice president. “The most popular pages are now easier to find, like General Counsel Steve Young’s Question of the Week, and new navigation tabs help to better access information, like the new events calendar which includes all IBA West and local association events as well as Insurance Skills Center’s education programs.”
In the design process, IBA West updated its corporate logos for the non-profit association and for-profit subsidiary. The updated logos with the “new blue” look helps better brand IBA West and Service Corporation with Insurance Skills Center, which also underwent a complete logo redesign to reflect the new direction of IBA West’s education company. The new logo is available for members to use on their websites to identify themselves as an insurance professional associated with the west’s largest producer trade association and the national Big “I”.
“Member input was critical to the redesign process, and it will continue to be important now that the new site has been launched,” Benesh said. “We welcome member feedback to the redesign, which will help us further enhance member online resources in the future.”
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