InsurFEST

Oct. 24-26, 2013
Rancho Las Palmas Resort & Spa
Rancho Mirage, California

          Event Schedule: Thursday, Oct. 24, 2013           

8:00 a.m  – 4:00 p.m. 
Conference Registration 
Register Early in the Digital "Cool Vibe" Lounge. Meet and Greet with Grand and Emerald Sponsors and the Emerging Leaders Committee. Plug In/Recharge/Network/and LearnFree gifts and snacks.
Salon F

8:00 – 9:00 a.m.
Open Air Classroom and Exhibitor Display Setup
Salon D & E

9:00 a.m. – 4:00 p.m.  
InsurFEST Digital “Cool Vibe” Lounge
Plug In/Recharge/Network/and Learn
Grand Sponsor: Monarch E&S Insurance Services
Salon D & E

9:00 – 10:50 a.m.
Digging for Data Diamonds-Agency Management Best Practices
(2 CE Pending)

Cheryl Koch, owner of Agency Management Resource Group, will explore the information contained in IIABA’s most recent Best Practices study and help dig out the most significant data that can help propel an agency toward future growth and prosperity.
Salon D & E
 

10:50 – 11:00 a.m. 
Morning Break
Salon D & E

11:00 – 11:50 a.m.
Developing a Book of Business and Your Reputation
(Agent/Broker ONLY Roundtable Discussions)

Jack Miller, President & CEO, Zenith Insurance Company
Salon H

12:00 – 1:30 p.m.
InsurFEST Opening Session & Luncheon:
Crafting the Customer Experience for People Not Like You

Keynote Presenter:  Kelly McDonald, McDonald Marketing. 
Kelly is  a marketing and advertising expert and considered one of the nation’s top experts in multicultural marketing and consumer trends. Her client experience includes brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.  Advertising Age has twice named her company one of the top ad agencies in the U.S. She has been featured on CNBC, in Forbes, BusinessWeek, Fast Company, on CNNMoney.com and on Sirius/XM Radio. She is the author of two books. Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her latest book is titled “Crafting the Customer Experience for People Not Like You”.
Salon D & E

1:45 – 4:00 p.m.

How to Market to People Not Like You

Keynote Presenter – Kelly McDonald, McDonald Marketing.
Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn't simply mean racial diversity.  Diversity comes in many forms: gender, race, age, lifestage, language preference, sexuality, and hobbies or special interests are all way in which people's differences are recognized.
Salon D & E

2:50 – 3:15 p.m.
Afternoon Break
Salon D & E

3:30 – 4:45 p.m.
Covered California and Health Benefit Exchange
(1 CE Pending)

IIABCal General Counsel Steve Young will moderate a panel of health insurance & public policy experts in a discussion of opportunities under the Patient Protection and Affordable Care Act (PPACA) and the California Health Benefit Exchange.
Salon D & E

5:00– 6:30 p.m.
Company Sponsored Receptions
Resort Area

6:30– 7:30 p.m.
Welcome Reception & Tradeshow
Don’t miss this opportunity to see old friends and to make some new ones as we kick off another exciting conference. Visit the Ruby, Emerald, Diamond, Platinum and Grand Sponsors, while enjoying a cold Micro Brew beer or glass of wine. Complete your “Punch Card” for a chance to win a $500 cash prize. Drawing will take place at the conclusion of the Friday Tradeshow.  You must be present to win!
Salon D & E

7:30 – 10:30 p.m.
9th Annual IIABCal Texas Hold-em Tournament
You gotta know when to hold'em and know when to fold'em in the 9th Annual Emerging Leaders Texas Hold'em Tournament with professional dealers, a small buy-in and timed play to keep things moving.
Salon G

7:30 – 10:30 p.m.
Casino Night
Try your hand at poker, craps or Texas hold-em and then join us for dinner & music and experience all the wonderful tastes and diversity of Palm Springs.
Salon D & E

          Event Schedule: Friday, Oct. 25, 2013         

7:30 – 9:00 a.m. 
Buffet Breakfast – Networking Appointments
Start your day off right with a light, healthy breakfast.  Spouses and children are invited.
Salon D & E

7:30 a.m. – 4:30 p.m.
Conference Registration In The Digital “Cool Vibe” Lounge
Plug In/Recharge/Network/and Learn
Salon F

8:30 – 10:00 a.m.
Meeting the Needs of the Modern Consumer

Keynote Presenter: Stuart Ganis, Ganis Consulting.
Getting the right agency sales and marketing training is critical if your business is to grow. Learn the best pracitices of social media, digital marketing, sales and service processes, as well as how to convert Internet leads and build a process that increases conversion.  And much more ...
Salon D & E

10:00 – 10:15 a.m.
Morning Break
Salon D & E

10:15 – 11:15 a.m. 
Video Marketing… How to Incorporate and Monetize Video into Your Agency
Presented by:  Phil Cowan & Robert Garden, 3 Inch Squared/1440 Group
Salon D & E

12:00 – 1:30 p.m.
Thank the Sponsors & Awards Luncheon

InsurFEST Chair Bryon Pedevill will recognize and thank our conference sponsors and announce the 2013 recipients of the prestigious Anthony J. DiBuduo Award and Harlan Miller Scholarship. Then enjoy “How We Stand” the provocative insights of IIABCal President Tabb Randolph, who will overview opportunities and challenges that face young insurance professionals. Followed by highlights from our afternoon Keynote Presenter Ira Kasdan, Director IMPAX.
Salon D & E

1:30 – 3:00 p.m.
How to Fill Your Agencies Sales Pipeline and Keep it Full
Keynote Presenter:  Ira Kasdan, Director IMPAX
A full sales pipeline solves a lot of problems. Everyone has good intentions, but too few proactive calls to prospects actually get made.There’s a proven approach to solve this for good, and it runs counter to what most in our industry have been taught & it can actually make prospecting fun.
Salon D & E

3:00 – 4:30 p.m.
Afternoon Break
Relax/Recharge/and get ready to network and play the evening away!
Salon D & E

4:30 – 5:00 p.m.
VIP Grand Sponsor Reception
$250 cash prize to be drawn sometime during event.
Pool Side/Cabana Tradeshow/Main Pool

5:00-7:00 p.m.
Building Relationships Tradeshow
In a casual, relaxed atmosphere, visit the Ruby, Emerald, Diamond, Platinum and Grand Sponsors in their private decked out cabanas or tables, while enjoying a cold beverage or two. Last chance to complete your “Punch Card” for a chance to win a $500 cash prize. Drawing will take place at the conclusion of the reception.  You must be present to win!
Pool Side.Cabana Tradeshow/Main Pool

7:00 p.m.
Open Evening to Enjoy Palm Springs!

          Event Schedule: Saturday, Oct. 26, 2013           

7:30 – 8:00 a.m.
Morning Java
We’ve got hot coffee to get your brain moving and your swing grooving.
Rancho Las Palmas Golf Course

8:00 a.m. – 11:30 p.m.
Classes TBD

12:30-5:00 p.m.
Emerging Leaders: Brad Wolf & Lisa Michael Memorial Golf Tournament & Fundraiser   
InsurFEST Golf Tournament – Scramble Captain’s Choice
Dust off those sticks and join your fellow InsurFEST attendees for a day of networking on the links. Boxed Lunch and awards included.  All profits will be donated directly to InsurPAC. *Hole Sponsorship Opportunities (included) available for Rudy and above Level Rancho Las Palmas Golf Course